The objective is for a potential client to understand Studio Tast's vision after
a meeting to collaborate or stay in touch for future suitable projects.
The experience aims to generate curiosity in the user, motivating them to explore and learn from other
people's personal experiences, a core aspect of the company.
Beginning
Following the meeting with Studio Tast, the client receives a board containing
multiple cubes that vary in material, color, texture, and weight but are of the same size.
The client can choose one cube and take it with them. The client, driven by curiosity, should scan the
QR code shortly after the meeting or at a later time.
The environment
The backdrop is designed to evoke emotions and pique the user's curiosity. The
use of pale colors creates a sense of safety, and the presence of other objects, although
non-interactive, adds interest to the environment by providing context to the cube and surrounding it
with primitive 3D shapes.
Curiosity
The user interface is minimal and only provides guidance when strictly
necessary, allowing the user to explore and discover the mechanisms of the experience on their own. The
entire design relies on the user's curiosity as a motivating factor. As the user progresses to the
second stage, they should feel that the experience has reached its conclusion. Completing the experience
should evoke positive emotions in the user, potentially sparking their interest in starting again to
explore the remaining questions and their corresponding answers.
Learning from others
As the answers are anonymous, they will likely be interesting and honest. This
serves as another incentive to explore the other questions and perhaps gain knowledge or broaden one's
perspective on a specific topic. Being aware that others have participated in the same experience should
foster a sense of belonging to a community, fulfilling one of the fundamental psychological needs.
The cube
The cube serves as the central element of the entire design. It is the only
interactive component, functioning as both a guide and a source of curiosity. Metaphorically
representing people, it can be both the answer and the question, enabling individuals to teach others
while simultaneously learning from them.
Regarding the questions
Relevant questions for this design delve into deep, personal inquiries about
oneself and one's outlook on life. The responses to these questions should be captivating. The user
should gain knowledge from reading them and impart wisdom by writing their own responses.